Every visual has its own style
A different colour for each post, a different font for each poster: your customers stop recognising you. Art direction and templates fix the problem at the source.
The social media kit (in French) →Graphic design · Algiers
Posters, brochures, presentations, social posts, animations: everything your customers see of you. We give it one consistent style, beautiful and readable, then deliver files ready for screen and print. One point of contact, in Algiers.
The real problem
Professional communication isn’t one successful visual: it’s a hundred pieces that look like they belong together. Without art direction, every post starts from scratch and your image shifts with every rush job.
A different colour for each post, a different font for each poster: your customers stop recognising you. Art direction and templates fix the problem at the source.
The social media kit (in French) →A vague brief produces visuals that miss the point. We pin down the audience, the message and the format before drawing: feedback is then about details.
The brief template (in French) →A JPEG blown up for a banner, a PNG on a white background for the shop window: without the right formats, every new medium becomes a patch-up job.
File formats (in French) →A layout designed for French, with Arabic squeezed in at the last minute: reading direction and Arabic typefaces have to be planned from the start.
Arabic typography (in French) →What you get
One shared art direction, then every piece made within it: your visuals stay consistent whether you post once a month or every day.
The style that ties all your materials together
Brochures, catalogues, reports
Custom drawings and pictograms
Your visuals, in motion
Pitch decks, sales materials
Ready-to-post templates
How it works
We show you several directions before developing one: you choose from real work, not from a promise. Allow 2 to 6 weeks depending on the number of pieces.
We understand your audience and your goals.
You approve: the briefSeveral visual directions to compare.
You choose: one directionYour feedback, our adjustments.
You approve: the final versionFiles ready for screen and print.
You receive: the filesYour materials
Each medium has its constraints: we know them before we draw.
Square, vertical, stories: we create templates your team can reuse without asking for everything again.
Brochures, catalogues, reports: a layout grid, a clear hierarchy and files ready for the printer.
Pitch deck, sales presentation, annual report: slides that read at a glance and that your team can update.
Animated logo, animated posts, short videos: your visuals come to life, with the same motion rules everywhere.
2-minute brief
Frequently asked questions
The graphic designer produces the materials. The art director defines the overall style and makes sure everything stays consistent over time.
A vector file can be enlarged without losing quality. It’s essential for printing a logo on a business card as well as on a building front.
It depends on the number of pieces, formats and variations. We set the scope together, then send you a clear quote, item by item.
The final files for each use (print, web, social media) and, depending on the scope, the editable sources and templates for your team.
Yes. We first set a simple art direction (colours, typefaces, layout rules) that serves every piece. If the brand still needs to be built, we start with branding.
Yes. Layouts are designed for both scripts from the start, including reading direction and the choice of Arabic typefaces.
Yes. Files are prepared for the chosen process and we follow the printing through to delivery.
First scoping
A few details are enough for a useful first conversation. We reply with the right questions and a proposed scope.
Go further
The guides where we detail the decisions made during a design project. They are written in French.