Algiers --:-- · Studio

Graphic design · Algiers

Graphic design.Every pixel has a reason.

Posters, brochures, presentations, social posts, animations: everything your customers see of you. We give it one consistent style, beautiful and readable, then deliver files ready for screen and print. One point of contact, in Algiers.

Typical timeline2 to 6 weeks
Ideal forLaunches, campaigns, redesigns
You provideYour text, your logo, your references
pixelsvectorzoom 6,400% · always sharpx 320 · y 210
Did you know?A vector path is described by points and handles, not pixels: it can be enlarged infinitely without losing sharpness.
1 point of contactFrom brief to final files
Several directionsTo compare before choosing
Vector filesReady for screen and print
FR / ARLayouts designed for both languages

The real problem

One great visual on its ownbuilds nothing.

Professional communication isn’t one successful visual: it’s a hundred pieces that look like they belong together. Without art direction, every post starts from scratch and your image shifts with every rush job.

Consistency

Every visual has its own style

A different colour for each post, a different font for each poster: your customers stop recognising you. Art direction and templates fix the problem at the source.

The social media kit (in French) →
Brief

Endless back-and-forth

A vague brief produces visuals that miss the point. We pin down the audience, the message and the format before drawing: feedback is then about details.

The brief template (in French) →
Files

The logo pixelates in print

A JPEG blown up for a banner, a PNG on a white background for the shop window: without the right formats, every new medium becomes a patch-up job.

File formats (in French) →
Arabic

The Arabic version comes last

A layout designed for French, with Arabic squeezed in at the last minute: reading direction and Arabic typefaces have to be planned from the start.

Arabic typography (in French) →

What you get

Everything your customers see,drawn with the same care.

One shared art direction, then every piece made within it: your visuals stay consistent whether you post once a month or every day.

The style

Art direction

The style that ties all your materials together

Editorial

Editorial & layout

Brochures, catalogues, reports

Bespoke

Illustration & icons

Custom drawings and pictograms

Animation

Motion design

Your visuals, in motion

Pitch

Presentations

Pitch decks, sales materials

Templates

Social media kits

Ready-to-post templates

How it works

Four steps.Several directions before you choose.

We show you several directions before developing one: you choose from real work, not from a promise. Allow 2 to 6 weeks depending on the number of pieces.

  1. 01

    Listening

    We understand your audience and your goals.

    You approve: the brief
  2. 02

    Directions

    Several visual directions to compare.

    You choose: one direction
  3. 03

    Refinement

    Your feedback, our adjustments.

    You approve: the final version
  4. 04

    Delivery

    Files ready for screen and print.

    You receive: the files

Your materials

One style,four playing fields.

Each medium has its constraints: we know them before we draw.

Square, vertical, stories: we create templates your team can reuse without asking for everything again.

You receive
Editable templates and their usage rules.

2-minute brief

Something to design?Let’s talk.

Frequently asked questions

Before you write to us,straight answers.

Graphic designer or art director?

The graphic designer produces the materials. The art director defines the overall style and makes sure everything stays consistent over time.

Why vector files?

A vector file can be enlarged without losing quality. It’s essential for printing a logo on a business card as well as on a building front.

How much does a graphic design project cost?

It depends on the number of pieces, formats and variations. We set the scope together, then send you a clear quote, item by item.

Which files will I receive?

The final files for each use (print, web, social media) and, depending on the scope, the editable sources and templates for your team.

Can you work without brand guidelines?

Yes. We first set a simple art direction (colours, typefaces, layout rules) that serves every piece. If the brand still needs to be built, we start with branding.

Do you handle French and Arabic?

Yes. Layouts are designed for both scripts from the start, including reading direction and the choice of Arabic typefaces.

Can you also print?

Yes. Files are prepared for the chosen process and we follow the printing through to delivery.

First scoping

Tell us about the piece.We start with what it needs to get across.

A few details are enough for a useful first conversation. We reply with the right questions and a proposed scope.

By sending this brief, you agree that Foldline may use your contact details to reply to your request.

Go further

The technical detail,free to read.

The guides where we detail the decisions made during a design project. They are written in French.