Every medium has its own style
Business card, social media, website and shopfront don’t look alike: the brand never sticks in the customer’s mind.
Guidelines and content (in French) →Branding · Algiers
Visual identity & logo.Brands people recognise.
Your brand is the image people keep of you. We define it (values, name, tone), then make it recognisable everywhere: logo, colours, typefaces, packaging, website. In French and in Arabic, with one point of contact in Algiers.
Typical timeline4 to 10 weeks
Ideal forNew brands, repositioning, new ranges
You provideYour story, your ambitions, your competitors
1 point of contactFrom strategy to the first materials
PlatformYour promise before your logo
FR / ARAn identity designed for both languages
Brand guideSo everything stays consistent
The real problem
A logo alonedoesn’t make a brand.
A brand becomes recognisable when everything tells the same story: the name, the logo, the colours, the tone, the packaging. When each piece is designed separately, the image gets diluted and customers remember nothing.
Arabic comes as an afterthought
A logo drawn for French, an Arabic version patched together at the end: the identity loses its balance.
Bilingual identity (in French) →A name that’s taken or hard to pronounce
Domain name unavailable, trademark already registered, difficult pronunciation: we check before we draw.
Finding a name (in French) →Quotes you can’t compare
A logo alone, a complete identity or a redesign don’t require the same work: we set the scope before talking about price.
The price of a logo (in French) →What you get
Everything that makesa recognisable brand.
From strategy to the first materials, one team builds and rolls out your identity.
Brand platform
Your values, your promise, your tone
Naming
The name of your brand or product
Logo & identity
The logo and its variations
Colours & typefaces
The official palette and fonts
Brand guide
The user guide for your identity
First materials
Business cards, stationery, social media, signage
How it works
Four steps.Strategy before drawing.
We don’t draw a logo at random: every graphic choice follows from what your brand needs to say, and you approve each step.
- 01
Diagnosis
Your market, your competitors, your customers.
You approve: the findings - 02
Strategy
Positioning and brand platform.
You approve: the positioning - 03
Creation
Logo, colours, typefaces, visual world.
You approve: the identity - 04
Roll-out
Brand guide and first materials.
You receive: the guide and the files
Your situation
Create, renameor modernise.
The starting point changes the work to be done.
You’re launching a brand. We start from your positioning to build the name, the logo and the first materials, without paying twice.
- Go further
- A launch schedule (in French)
Your identity has aged. We keep what your customers already recognise and modernise the rest, without a break.
- Go further
- Logo redesign and rebranding (in French)
You need a name. We look for one that’s short, easy to pronounce in French and in Arabic, available as a domain name and registrable.
Your brand lives in the dining room, on the menu and on the shopfront. We design the identity for its real-world applications.
2-minute brief
A brand to build?Let’s talk.
Frequently asked questions
Before you write to us,straight answers.
Logo or identity: what’s the difference?
The logo is a single element. The identity is the whole system around it: colours, typefaces, images, tone. It’s what makes a brand recognisable, even without the logo.
Do you have to change your logo to modernise?
Not always. A well-handled refresh keeps what your customers already recognise while modernising the whole.
How much does a visual identity cost?
It all depends on the scope: a logo alone, a complete identity with a brand guide or a redesign don’t require the same work. We set the scope together, then send you a clear quote.
Which files will I receive?
Your logo and its variations, in vector and image formats, for screen and print, with the guide that explains how to use them.
Can you help me register my trademark?
We check that the name is available before drawing and explain the filing process with INAPI.
Do you handle French and Arabic?
Yes. The logo, typefaces and hierarchy are designed for both scripts from the start.
First scoping
Tell us about your brand.We start with what it needs to say.
A few details are enough for a useful first conversation. We reply with the right questions and a proposed scope.
Depending on your project
One craft,very different needs.
The pages that go into your case: constraints, steps and frequent questions.
Go further
The technical detail,free to read.
The guides where we detail the decisions made during a brand project. They are written in French.
- BrandingThe price of a logo in Algeria (2026): how much to budget in DA?→
- BrandingFinding a brand name in Algeria: the complete method→
- BrandingArabic–French branding: a bilingual identity in Algeria→
- BrandingLogo redesign and rebranding: when and how→
- BrandingINAPI trademark registration: step-by-step guide (2026)→
- BrandingBrand guidelines: content, examples and template (2026)→
- BrandingRestaurant visual identity: logo, menu, packaging→
- BrandingBusiness stationery: letterhead, envelopes, stamp→