Unreadable at small size
On a favicon, an avatar, a stamp or a 3 cm label, the logo becomes a blot. Yet that’s where people see it most.
Identity redesign · Algiers
Your brand has grown.Your logo hasn’t yet.
A logo made quickly to open the doors no longer keeps up with a company that sells to professionals, has a website, packaging, sometimes a second city. We modernise it while keeping what your customers recognise, give it its Arabic version and roll it out medium by medium, without months of old and new mixed together.
ForEstablished companies and brands
LevelsRefresh, evolve or start over
You bringYour current materials and files
Audit firstWe know what to keep
Tested for realSmall, in one colour, in Arabic
Vector filesEvery version, yours
Planned roll-outAn order and a date for each medium
The real problem
Changing your logo is scary.Changing nothing has a cost too.
The fear is always the same: what if customers no longer recognise us? Done well, a redesign does the opposite: it makes the brand more visible, without losing anything that mattered.
No Arabic version
The logo was designed for French; the Arabic version is patched together for each new medium, never the same.
A bilingual Arabic–French identity (in French) →The files are lost
A pixelated image pulled from social media instead of a vector file: every printer retouches it their own way.
The redesign that erases everything
Changing everything because the team is bored throws away recognition earned over five or ten years.
Logo redesign and rebranding: the method (in French) →What you get
A modernised brand,ready to be used everywhere.
The level of redesign is decided after the audit: a refresh is often enough.
Brand audit
All your materials gathered, what your customers recognise, what gets in the way: the findings that decide the level of redesign.
Modernised logo
Two or three directions shown on your real materials, not just on a white background, then the chosen version refined.
Arabic version
An Arabic version drawn with the logo, on an equal footing, not added afterwards.
Applications
Horizontal, vertical, symbol only, one colour, very small size: every use has its version.
Brand guidelines
Colours, typefaces, usage rules and files: so the printer, the community manager and the sign maker all do the same thing.
Roll-out plan
The inventory of materials, the replacement order and the dates, packaging included, at the pace of your reprints.
How it works
Five steps.The audit before the pencil.
Each step is approved before the next: you always know what’s changing, and why.
- 01
Audit
Your materials, your files, your competitors, and what a few customers remember about your brand.
You approve: what we keep - 02
Directions
Two or three directions, shown on your packaging, your website, your shopfront.
You choose: one direction - 03
Tests
Very small size, one colour, Arabic version, avatar, sign: the logo holds up everywhere.
You approve: the final logo - 04
Guidelines
Usage rules, variations and files ready for screen and print.
You receive: the guidelines and the files - 05
Roll-out
Digital first, then stationery, packaging and signage, in the planned order.
You follow: the roll-out plan
2-minute brief
A brand to modernise?Let’s talk.
Frequently asked questions
Before you write to us,straight answers.
Will my customers still recognise me?
That’s the whole point of the audit: we identify what they recognise (a colour, a shape, a name) and keep it. The less we change, the more of the recognition you’ve earned is preserved.
Do I have to change my logo?
No. A refresh is often enough: refined drawing, modernised typography, adjusted colours, and above all a system of variations that was missing.
Do I need to re-register my trademark with INAPI?
A figurative mark is protected as it was registered. If the new logo differs significantly from the old one, a new filing is often necessary; keep the old one during the transition and check with an industrial property adviser.
Do I have to replace everything at once?
No. We plan it: digital changes in a day, packaging with each reprint so you don’t throw away stock. What matters is having an order and dates.
I no longer have my logo files: is that a problem?
No. We redraw it cleanly in vector, even for a simple refresh: you leave with all the files, and they’re yours.
Can you change the name too?
Yes, but it’s a project in its own right, with its own checks: availability, domain name, pronunciation in French and Arabic, registration.
How much does a redesign cost?
The level of redesign, the number of variations and materials to rework make the price. After the audit, you receive a detailed proposal.
First scoping
Tell us about your brand.We start with what already exists.
A few details are enough for a useful first conversation. Reply within 2 working days.
Go further
The method in detail,free to read.
Redesign, naming, registration and guidelines, explained step by step. The guides are written in French.
- BrandingLogo redesign and rebranding: the method→
- BrandingArabic–French branding: a bilingual identity in Algeria→
- BrandingINAPI trademark registration: the step-by-step guide→
- BrandingBrand guidelines: content, examples and template→
- PackagingPackaging redesign: a 7-step method without losing customers→